A M É L I N E
A modern concept of a classic rose fragrance by PHLUR. French chic filtered through an American lens. Conceptualized fragrance from ideation and initial briefs for perfumers to all site imagery and content for website, marketing and social media. Continued extension of concept to body care and eau de parfum 10ML vial exclusive for Sephora.
Creative Direction, styling and product photography by Cynthia Korman.
Model photography by Thayer Gowdy.
S . C. 5 9
A radiant wave of sun and sand, refreshing and aquatic, S.C. 5 9 by PHLUR captures the vibrant energy of sun-kissed California surf culture. Conceptualized fragrance from initial briefs for perfumers through creative direction of site imagery and content for marketing, website and social for launch of eau de parfum and body care products. Designed a printed book about the fragrance inspiration to be included in a custom VIP box of product in a sun bleached wood box to resemble ocean driftwood.
Creative Direction, styling and product photography by Cynthia Korman.
Model photography by Ed Aninaru.
CREATIVE DIRECTION
A Ñ O R A N Z A
An enchanting and fresh floral, exuding romance and glamour, Añoranza by PHLUR conjures the Havana that exists only in a dream. Conceptualized fragrance from ideation and initial briefs for perfumers to creative direction of site imagery and content for marketing, website and social for launch. Continued extension of concept to body care and created custom VOC sample packaging for Sephora and Credo.
Creative Direction, styling and product photography by Cynthia Korman.
Model photography by Jeileen Ocasio.
S A N D A R A
Calming and meditative, a spiritual journey inspired by a retreat into nature, Sandara by PHLUR evokes a mindful walk amongst the serene majesty of a Redwood forest. Conceptualized fragrance from ideation and initial briefs for perfumers to creative direction of site imagery and content for marketing, website and social for launch. Continued extension
of concept to body care launch.
Creative Direction, styling and product photography by Cynthia Korman.
Model Photography by Erik Bergamini.
